Being able to communicate and doing so effectively is essential to being able to deliver a message and inspire action.
Below is a guide on how you can effectively deliver your environmental messages!
1. Identify your audience
Think about who you are aiming your message at, are they students, are they millennials? Then think about their needs and passions and how you can relate your message to them.
2. Identify your platform
Once you have a good idea on who your target audience is, think about how you can reach them. You can choose many different platforms like a blog, club, or podcast. Additionally there are many social media platforms and advantages that come with each one. Some examples are Facebook, Instagram, and LinkedIn.
3. Apply the five E’s of Engagement
When relaying your messages make sure to use the Five E’s to reach your audience on a personal level. This makes your messages memorable and inspirational.
The Five E’s of Engagement are:
Encouraging your audience to speak.
Making sure your audience understands what your message is about, its purpose, and background.
Make your audience feel important.
Make sure getting involved is easy and instructions on how to sign up, follow, or particpate is clear.
Making sure your audience is happy, comfortable, and excited to be involved.
So whether its involvement through a school magazine, an environmental conference or simply through your own Instagram account, make sure to keep in mind these few extra tips that can make your messages just that much more effective!